Content Optimization Brings Your Websites and Social Sites to Life

 

 

 

 

Content is queen!  What?  Ok, let’s be real – who’s really running the kingdom?  The king?  Yea, right…  At the core of marketing is the ability to define who you are and why you’re relevant in a creative and engaging way. Can you articulate how you can help? Why they should engage with you? Why you should have a relationship?

 

Content Matters

 

A company should tell its story everyday in every way. Whether making a presentation, having a phone conversation, implementing an e-mail campaign, issuing a press release, publishing on your blog, editing your website or tweeting – you need to have a consistent and powerful message. Your traditional marketing, digital marketing and social marketing must tell the same story. That’s done through content optimization. You may use different media to distribute your

content or to reach diverse audiences, but the game plan remains the same.  Focus on three words – consistent, relevant and helpful.

 

Content Rules

 

Content Marketing is a critical element of a good Corporate Strategy and a key component is content optimization. Remember, content is Queen! It will frame your story, make it compelling, but most importantly tell it in the context of your customer. If you create an effective content strategy and a flexible distribution methodology then you will stand out in the crowd. You will move to the top of the pile. Your competitors will be chasing you.

Most companies use their website, e-mail marketing or social sites to drive leads.  The intent should be to create relationships. If you produce quality content that is helpful, customers will engage with you, You can create quality interactions and instead of simply having a contact to hand to someone to follow up on, you are engaging in  a meaningful conversation…building a relationship.  You will be taking a giant step towards owning the kingdom.

 

Content Happens

 

The good news is that today there are so many ways to distribute your content, but the bad news is that it’s so easy to get off message, make mistakes and confuse customers. Between traditional, digital and social you have numerous different channels to market your content. Several of them involve human interaction. With humans, sometimes content just happens and too often that’s not a good thing.

Have you had sales say one thing and operations tell a potential customer another? Marketing and sales? Your website design and the maintenance team?  Your Facebook site and an event team?  It happens too often…

Many companies try and do it themselves, but quickly become lost in the process.  Some of the primary challenges are:

Lack of internal skill sets to develop meaningful content for customers and potential customers.

Desire to talk about themselves instead of their customer’s problems and how they can fix them.

Don’t have the resources/tools to effectively develop and implement – especially video content.

No communication of the strategy and message to everyone that touches a customer.

All of these challenges are understandable, but are critical to a successful Messaging Strategy.  Content optimization goes beyond development of the content.  It also involves thinking though a solid distribution strategy, an internal communication plan, constant attention to refresh and of course, metrics and analysis.  A good Content Marketing Plan that incorporates the business plan will:

Define a messaging strategy – driving authenticity,

Implement a distribution methodology – driving awareness,

Coordinate message training – driving consistency,

Implement a content refresh process – driving relevancy.

It can help you recover when content happens…

 

Content Optimization

 

Content Optimization Brings Your Websites and Social Sites to Life

 

 

 

 

Content is queen!  What?  Ok, let’s be real – who’s really running the kingdom?  The king?  Yea, right…  At the core of marketing is the ability to define who you are and why you’re relevant in a creative and engaging way. Can you articulate how you can help? Why they should engage with you? Why you should have a relationship?

 

Content Matters

 

A company should tell its story everyday in every way. Whether making a presentation, having a phone conversation, implementing an e-mail campaign, issuing a press release, publishing on your blog, editing your website or tweeting – you need to have a consistent and powerful message. Your traditional marketing, digital marketing and social marketing must tell the same story. That’s done through content optimization. You may use different media to distribute your

content or to reach diverse audiences, but the game plan remains the same.  Focus on three words – consistent, relevant and helpful.

 

Content Rules

 

Content Marketing is a critical element of a good Corporate Strategy and a key component is content optimization. Remember, content is Queen! It will frame your story, make it compelling, but most importantly tell it in the context of your customer. If you create an effective content strategy and a flexible distribution methodology then you will stand out in the crowd. You will move to the top of the pile. Your competitors will be chasing you.

Most companies use their website, e-mail marketing or social sites to drive leads.  The intent should be to create relationships. If you produce quality content that is helpful, customers will engage with you, You can create quality interactions and instead of simply having a contact to hand to someone to follow up on, you are engaging in  a meaningful conversation…building a relationship.  You will be taking a giant step towards owning the kingdom.

 

Content Happens

 

The good news is that today there are so many ways to distribute your content, but the bad news is that it’s so easy to get off message, make mistakes and confuse customers. Between traditional, digital and social you have numerous different channels to market your content. Several of them involve human interaction. With humans, sometimes content just happens and too often that’s not a good thing.

Have you had sales say one thing and operations tell a potential customer another? Marketing and sales? Your website design and the maintenance team?  Your Facebook site and an event team?  It happens too often…

Many companies try and do it themselves, but quickly become lost in the process.  Some of the primary challenges are:

Lack of internal skill sets to develop meaningful content for customers and potential customers.

Desire to talk about themselves instead of their customer’s problems and how they can fix them.

Don’t have the resources/tools to effectively develop and implement – especially video content.

No communication of the strategy and message to everyone that touches a customer.

All of these challenges are understandable, but are critical to a successful Messaging Strategy.  Content optimization goes beyond development of the content.  It also involves thinking though a solid distribution strategy, an internal communication plan, constant attention to refresh and of course, metrics and analysis.  A good Content Marketing Plan that incorporates the business plan will:

Define a messaging strategy – driving authenticity,

Implement a distribution methodology – driving awareness,

Coordinate message training – driving consistency,

Implement a content refresh process – driving relevancy.

It can help you recover when content happens…

 

Content Optimization Brings Your Websites and Social Sites to Life

 

 

 

 

Content is queen!  What?  Ok, let’s be real – who’s really running the kingdom?  The king?  Yea, right…  At the core of marketing is the ability to define who you are and why you’re relevant in a creative and engaging way. Can you articulate how you can help? Why they should engage with you? Why you should have a relationship?

 

Content Matters

 

A company should tell its story everyday in every way. Whether making a presentation, having a phone conversation, implementing an e-mail campaign, issuing a press release, publishing on your blog, editing your website or tweeting – you need to have a consistent and powerful message. Your traditional marketing, digital marketing and social marketing must tell the same story. That’s done through content optimization. You may use different media to distribute your

content or to reach diverse audiences, but the game plan remains the same.  Focus on three words – consistent, relevant and helpful.

 

Content Rules

 

Content Marketing is a critical element of a good Corporate Strategy and a key component is content optimization. Remember, content is Queen! It will frame your story, make it compelling, but most importantly tell it in the context of your customer. If you create an effective content strategy and a flexible distribution methodology then you will stand out in the crowd. You will move to the top of the pile. Your competitors will be chasing you.

Most companies use their website, e-mail marketing or social sites to drive leads.  The intent should be to create relationships. If you produce quality content that is helpful, customers will engage with you, You can create quality interactions and instead of simply having a contact to hand to someone to follow up on, you are engaging in  a meaningful conversation…building a relationship.  You will be taking a giant step towards owning the kingdom.

 

Content Happens

 

The good news is that today there are so many ways to distribute your content, but the bad news is that it’s so easy to get off message, make mistakes and confuse customers. Between traditional, digital and social you have numerous different channels to market your content. Several of them involve human interaction. With humans, sometimes content just happens and too often that’s not a good thing.

Have you had sales say one thing and operations tell a potential customer another? Marketing and sales? Your website design and the maintenance team?  Your Facebook site and an event team?  It happens too often…

Many companies try and do it themselves, but quickly become lost in the process.  Some of the primary challenges are:

Lack of internal skill sets to develop meaningful content for customers and potential customers.

Desire to talk about themselves instead of their customer’s problems and how they can fix them.

Don’t have the resources/tools to effectively develop and implement – especially video content.

No communication of the strategy and message to everyone that touches a customer.

All of these challenges are understandable, but are critical to a successful Messaging Strategy.  Content optimization goes beyond development of the content.  It also involves thinking though a solid distribution strategy, an internal communication plan, constant attention to refresh and of course, metrics and analysis.  A good Content Marketing Plan that incorporates the business plan will:

Define a messaging strategy – driving authenticity,

Implement a distribution methodology – driving awareness,

Coordinate message training – driving consistency,

Implement a content refresh process – driving relevancy.

It can help you recover when content happens…

 

Content Optimization Brings Your Websites and Social Sites to Life

 

 

 

 

Content is queen!  What?  Ok, let’s be real – who’s really running the kingdom?  The king?  Yea, right…  At the core of marketing is the ability to define who you are and why you’re relevant in a creative and engaging way. Can you articulate how you can help? Why they should engage with you? Why you should have a relationship?

 

Content Matters

 

A company should tell its story everyday in every way. Whether making a presentation, having a phone conversation, implementing an e-mail campaign, issuing a press release, publishing on your blog, editing your website or tweeting – you need to have a consistent and powerful message. Your traditional marketing, digital marketing and social marketing must tell the same story. That’s done through content optimization. You may use different media to distribute your

content or to reach diverse audiences, but the game plan remains the same.  Focus on three words – consistent, relevant and helpful.

 

Content Rules

 

Content Marketing is a critical element of a good Corporate Strategy and a key component is content optimization. Remember, content is Queen! It will frame your story, make it compelling, but most importantly tell it in the context of your customer. If you create an effective content strategy and a flexible distribution methodology then you will stand out in the crowd. You will move to the top of the pile. Your competitors will be chasing you.

Most companies use their website, e-mail marketing or social sites to drive leads.  The intent should be to create relationships. If you produce quality content that is helpful, customers will engage with you, You can create quality interactions and instead of simply having a contact to hand to someone to follow up on, you are engaging in  a meaningful conversation…building a relationship.  You will be taking a giant step towards owning the kingdom.

 

Content Happens

 

The good news is that today there are so many ways to distribute your content, but the bad news is that it’s so easy to get off message, make mistakes and confuse customers. Between traditional, digital and social you have numerous different channels to market your content. Several of them involve human interaction. With humans, sometimes content just happens and too often that’s not a good thing.

Have you had sales say one thing and operations tell a potential customer another? Marketing and sales? Your website design and the maintenance team?  Your Facebook site and an event team?  It happens too often…

Many companies try and do it themselves, but quickly become lost in the process.  Some of the primary challenges are:

Lack of internal skill sets to develop meaningful content for customers and potential customers.

Desire to talk about themselves instead of their customer’s problems and how they can fix them.

Don’t have the resources/tools to effectively develop and implement – especially video content.

No communication of the strategy and message to everyone that touches a customer.

All of these challenges are understandable, but are critical to a successful Messaging Strategy.  Content optimization goes beyond development of the content.  It also involves thinking though a solid distribution strategy, an internal communication plan, constant attention to refresh and of course, metrics and analysis.  A good Content Marketing Plan that incorporates the business plan will:

Define a messaging strategy – driving authenticity,

Implement a distribution methodology – driving awareness,

Coordinate message training – driving consistency,

Implement a content refresh process – driving relevancy.

It can help you recover when content happens…

stunning website design for ct
local website design in ct
website design and maintanence

Call for an in-person consultation at your location (860) 877-7770.

We design websites for CT