How We Work

A Simple, Predictable Process

Five phases. No agency jargon, no surprise invoices, no high-pressure sales. Built for Connecticut small businesses who want straight answers and dependable delivery.

  • 25+ years CT broadcast pedigree
  • Free, no-obligation consultation
  • Responds within 24 hours
  • Founder-led, Southington studio

Phase 1

Day 1

Free 15-Minute Scoping Call

Tell us what you're trying to accomplish — more leads, better website, cheaper marketing, or all three. No pitch deck, no high-pressure sales. We listen, take notes, and tell you what we'd actually recommend even if it's not something we sell.

What you get

  • Honest assessment of what you actually need
  • Rough timeline and budget anchor
  • Whether we're a fit (and we'll say so if we're not)

Phase 2

Within 24 hours

Discovery & Quote

If we're a fit, we send back a fixed-price quote inside 24 hours. We bring your current invoices into the math and show you the 20% savings comparison against what you're paying now. You get a real number, not a 'starting from' range.

What you get

  • Fixed-price quote — no surprises
  • Side-by-side cost comparison vs your current vendors
  • Statement of what's included and what's not
  • Sign or don't — no pressure

Phase 3

4–8 weeks for most CT projects

Build

We build. You see progress weekly — not just at the end. Most Connecticut small-business websites launch in 4–6 weeks. Larger projects with custom integrations or video production can run 8–12 weeks. We hit our dates because we set realistic ones.

What you get

  • Weekly progress check-ins (no surprises at the end)
  • Real preview links — not screenshots
  • Direct line to Rich and the team
  • Studio time scheduled if video is in scope

Phase 4

Launch day

Launch

We flip the switch, monitor it for 48 hours, and walk you through everything you need to know. If we're migrating from an existing site, we map every URL and watch Search Console for any rankings drop. Your site goes live without losing your hard-won SEO authority.

What you get

  • Site live with SSL, hosting, and monitoring
  • URL migration map (if redesign/duplication)
  • Google Business Profile sync
  • Hand-off doc with login credentials

Phase 5

Month 2 and beyond

Grow

Most of our Connecticut clients stay on a monthly plan because the website launching is just the start. We update content, optimize for search, run advertising, produce new video, and adjust as your business grows. One bill, one accountable partner.

What you get

  • Monthly content updates and SEO improvements
  • Advertising campaign management (if in scope)
  • Studio sessions for new video as needed
  • Quarterly performance reviews
  • Month-to-month — no contracts

And What You Won't Get

Things we don't do, on purpose

  • High-pressure sales calls. If we're not a fit, we'll say so on the first call.
  • Annual contracts that lock you in. Monthly plans are month-to-month. We earn the relationship every month.
  • Surprise invoices for "scope creep." Fixed-price quotes mean fixed prices. New work = new quote, agreed up front.
  • Ghosting after launch. Most clients stay with us for years. The launch is the start, not the finish.
  • Outsourcing your project to a contractor we've never met. Everything is produced in-house in our Southington studio.

Start Phase 1

Schedule your free 15-minute scoping call. No prep needed — just bring your current bills if you want to see the savings math.

  • 25+ years CT broadcast pedigree
  • Free, no-obligation consultation
  • Responds within 24 hours
  • Founder-led, Southington studio
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