Blog
Insights from a 25-Year CT Agency
Honest, opinionated writing on web design, SEO, video production, and advertising for Connecticut small businesses. Written by people who actually do the work.
SEO & Marketing
The Connecticut GBP Optimization Checklist (12 Steps That Move the Needle)
Your Google Business Profile is the single highest-leverage local SEO asset for any Connecticut small business. Here's the 12-step checklist we run for every CT client.
Web Design
How to Redesign Your Website Without Losing SEO Rankings
Redesigning a Connecticut business website without tanking your search rankings — the playbook from an agency that's done it 500+ times.
Web Design
ADA Compliance for Connecticut Business Websites in 2026
What WCAG 2.1 AA actually means, your real lawsuit risk as a CT business, and a 7-step remediation plan you can follow without hiring a specialist.
Advertising
OTT Advertising for Connecticut Small Businesses (Roku, AppleTV, Fire TV)
How CT small businesses can reach cord-cutters on Roku, AppleTV, and Fire TV — formats, targeting, and how the math works.
Strategy
Local SEO vs Google Ads: Which Should a CT Small Business Do First?
Two roads to the same destination: getting found on Google by Connecticut customers. Here's the budget-led decision tree most CT small businesses should follow.
Video & Studio
8 Ways Connecticut Small Businesses Are Using Our Green Screen Studio
Green screen isn't just for TV commercials anymore. Eight real ways CT small businesses are using a half-day in our Southington studio to fuel a quarter of marketing.
SEO & Marketing
Showing Up in ChatGPT, Perplexity, and Google AI Overviews (CT Business Guide)
AI search is changing how Connecticut customers find local businesses. Here's the practical playbook for getting cited by ChatGPT, Claude, Perplexity, and Google AI Overviews.
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